Mitzvahs leave so much room for creativity and imagination, from the themes to the whimsy-loving age range, we find so much inspiration to create environments that are perfectly reflective of the Bar or Bat Mitzvah. For a sports-loving Bat Mitzvah girl, we transformed the SLS Hotel at Beverly Hills into a neon-inspired Niketown, aptly named “Brookietown” for the guest-of-honor.

As guests entered the space, they were immediately transported to the theme, as a custom carpet modeled after a racetrack, and oversized dimensional plexi signage with a display of Nike sneakers gave movement to the space.

The adults’ cocktail hour featured light boxes with vinyl silhouettes of Brooke playing her favorite sports, and chrome, leather and moody lighting brought the vibe to life.

The adult escort cards featured lasercut plexi keychains notating Brooke’s favorite sports to correspond with the custom centerpieces.

The reception featured an array of gold soft seating with neon accents, as well as an over-sized statement bar set amidst a display of custom sports balls and Nike merchandise. The perimeter featured images of Brooke playing her favorite sports, and an over-sized version of her invitation suite–a riff on custom Nike shoes, complete with neon pink shoelaces, to add a touch of whimsy.

An LED wall grounded the space, along with a custom black brick surround with dimensional lettering modeled after the Niketown stores. A cabana adorned with neon shoelaces was filled to the top with custom Brookietown balls, and a custom giant pink plexi Nike shoe box doubled as a photobooth.

The adult dining room featured long mirrored tables with a mix of modern chairs and custom plexi dimensional lettering calling out popular Nike sports, and a Nike swoosh-shaped floral installation on the soft drapery.

Merchandise displays throughout the space brought the theme to life.

The centerpieces embodied the modern yet whimsical look of the space.

The DJ Booth featured neon signage with Brookietown’s custom logo, as well as a backdrop adorned with custom Brookietown volleyballs.

The modern gold and white details of the adult tablescape gave a level of sophistication to their dining space.

After dinner, we tied-back the curtains in the adult dining room to reveal a thematic dessert station underneath the Nike floral motif.

As guests enjoyed the party, they were also able to come “shop” at the Brookietown boutique, and have sweatshirts screen printed to commemorate the event.


Callaway Gable || Kathryn Watson Designs || Messex Industries || Peterson Event Lighting || Revelry Event Design || SLS Hotel Beverly Hills || Prim and Pixie || Casa de Perrin || La Tavola Linen || Bright Event Rentals || H2H Entertainment || USA Dance Floor || Borrowed Blu || Culture Cube || Accurate Staging || Blueprint Studios || NSAV