We are so incredibly inspired by our fellow female entrepreneurs and the Female Founder Collective. The FFC –“a network of businesses led by women, supporting women,” was created to celebrate the work that these powerhouses do every single day. Our wonderful friends Emily and Meritt at the Great brought us on board to create this event in collaboration with a group of female founders that we are lucky enough to call our creative partners and friends, and the result was one of our favorite moments to date.

We wanted to keep the space strong yet feminine, so we grounded the space with a beautiful wooden table, and layered in shades of pinks and blues with dried textured florals.  Jeni and Joel from Found Rentals brought our vision of an overhead installation to life, using beautiful woven chandeliers that they had recently sourced on a trip to Morocco. It all came together beautifully as a result of our collaboration with Found Rentals, Holly Flora, Year and Day, Premiere Party Rentals and Parachute Home.

Emily Current, Meritt Elliot and Rebecca Minkoff: three of the founding members of the Female Founder Collective, smiled together as they watched so many strong and wonderful women come together to celebrate.

A vintage wooden bar and back bar cart housed signature cocktails crafted by Haute Chefs LA and a selection of wines from Winc.

One of our favorite touches from the event: a hand-stitched note on each napkin corner that had a play on words reminding each guest how much the team at the Great loves and respects them.

An overhead look at the tablescape.

Jeni from Found layered in some of her gorgeous textiles and pillows to create a seating nook for guests to gather and chat.

The gift bags were filled with goodies from the Female Founder Collective sponsors and hosts.

Cristina Tudor created custom fashion portraits of the attendees, drawing them each as the superwomen that they are.

Guests mingled and shopped in the stunning The Great store.

As the sun set, the lanterns glowed beautifully to create the perfect ambiance for the space.


Found Rentals || Holly Flora || Haute Chefs LA ||  Prim and Pixie || Premiere Party Rents || Parachute Home || Year and Day || Cristina Tudor || Elaine Chang Photography || Ashley Ross Kraus PR || Rebecca Minkoff || Winc || Phillip Charles Rodriguez Embroidery || Joel Eckman Maus || Female Founder Collective